Zynga v. Playdom

Posted by Dan on July 1, 2009

Social game maker Zynga has sued another social game company, Playdom, for trademark infringement over Mafia Wars, Zynga’s popular facebook game. The complaint alleges that Playdom’s advertising for their Mobsters game used the phrase “Like Mafia Wars? Click here to play Mobsters.” but doesn’t display Playdom’s mark anywhere, and is confusing as to whether it is an ad for Mafia Wars or Mobsters. Notably, users can click on Mafia Wars, and a window to install the Mobsters game opens.  Zynga is alleging several Lanham Act violations including trademark infringement (confusion) and false advertising. The full complaint can be found here. Thanks Patent Arcade for the heads up.

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